Responsible Kansas City Chiefs Fans Rewarded in October 2013

10/13/2013
Responsibility Has Its Rewards:
Responsible Kansas City Chiefs Fans Rewarded
at Games Versus Oakland Raiders
Fans who attended the Kansas City Chiefs game versus the Oakland Raiders were treated to a great day of football that ended with a 24-7 victory for the Chiefs! 2,217 fans helped the Kansas City Chiefs earn points in the Bud Light Good Sport Designated Driver Challenge against the rest of the AFC West. These fans pledged to be Good Sports – designated drivers for their group.Each designated driver is worth a “touchdown” (6 points) in the challenge. The Bud Light Good Sport Designated Driver Challenge winner will be the team with the most points at the end of the season. Click here to see theChallenge Standings.Kansas City Chiefs, Bud Light and TEAM Coalition partnered to promote responsible drinking at Arrowhead Stadium in Kansas City, MO encouraging fans to become designated drivers.
NATIONAL CAMPAIGN: Responsibility Has Its RewardsRHIR PARTNERS INCLUDE:

  • Kansas City Chiefs
  • Bud Light
  • TEAM Coalition

Click here to see all the Kansas City Chiefs fan photos on Facebook

  
WHO: Fans and the Community

WHAT: Kansas City Chiefs, Bud Light and TEAM Coalition rewarded fans who pledged to be designated drivers, which means they are over 21 years of age, they promised not to drink alcohol at the game and they promised to provide safe transportation home from the game for their group. Responsible fans autographed a graffiti board and received a free souvenir photo.

   

Chiefs fans support their favorite NFL team in the Bud Light Good Sport Designated Driver Challenge.

WHERE: Arrowhead Stadium in Kansas City, MO

WHEN: Sunday, October 13, 2013

Kansas City Chiefs:
http://www.kcchiefs.com/

TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information visit www.TEAMCoalition.orgwww.FansDontLetFansDriveDrunk.org orwww.RHIR.org.

Anheuser-Busch:
For more than three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $980 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit www.Anheuser-Busch.com

US DOT / NHTSA 2011 NATIONAL DATA:

  • In 2011, 9,878 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 2.5% from the 10,136 fatalities in 2010.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
TEAM Coalition