Responsible Buffalo Bills Fans Rewarded at Bud Light Good Sport Designated Driver Challenge Rivalry Game

Responsibility Has Its Rewards:
Responsible Buffalo Bills Fans Rewarded
at Games Versus New York Jets
Fans who attended the Buffalo Bills game versus the New York Jets were treated to a great afternoon of football that resulted in a 37-14 win over the Jets! 957 fans helped the Buffalo Bills earn points in the Bud Light Good Sport Designated Driver Challenge versus the Miami Dolphins and New York Jets. These fans pledged to be Good Sports – designated drivers for their group.Each designated driver is worth a “touchdown” (6 points) in the challenge. The Bud Light Good Sport Designated Driver Challenge winner will be the team with the most points at the end of the season. Click here to see the Challenge Standings.The Buffalo Bills, Bud Light and TEAM Coalition partnered to promote responsible drinking at Ralph Wilson Stadium in Orchard Park, NY encouraging fans to become designated drivers.

  • Buffalo Bills
  • Bud Light
  • TEAM Coalition

Click here to see all the Buffalo Bills fan photos on Facebook

WHO: Fans and the Community

WHAT: Buffalo Bills, Bud Light and TEAM Coalition rewarded fans who pledged to be designated drivers, which means they are over 21 years of age, they promised not to drink alcohol at the game and they promised to provide safe transportation home from the game for their group. Responsible fans autographed a graffiti board and received a free souvenir photo.



Bills fans support their favorite NFL team in the Bud Light Good Sport Designated Driver Challenge.

WHERE: Ralph Wilson Stadium in Orchard Park, NY

WHEN: Sunday, November 17, 2013

Buffalo Bills:

TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information visit

For more than three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $980 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit


  • In 2012, 10,322 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 4.6% from the 9,865 fatalities in 2011.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.