|NATIONAL CAMPAIGN: Responsibility Has Its Rewards™RHIR PARTNERS INCLUDE:
- Atlanta Falcons
- TEAM Georgia
- Bud Light
- TEAM Coalition
Click here to see all the Atlanta Falcons fan photos on Facebook
WHO: Fans and the Community
WHAT: Atlanta Falcons, TEAM Georgia, Bud Light and TEAM Coalition rewarded fans who pledged to be designated drivers, which means they are over 21 years of age, they promised not to drink alcohol at the game and they promised to provide safe transportation home from the game for their group. Responsible fans autographed a responsibility wall and received a free souvenir photo.
Falcons fans support their favorite NFL team in the Bud Light Good Sport Designated Driver Challenge.
WHERE: Georgia Dome, Atlanta, GA
WHEN: Sunday, December 29, 2013
About TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.
For more information visit www.TEAMCoalition.org, www.FansDontLetFansDriveDrunk.org orwww.RHIR.org.
About TEAM Georgia:
A not-for-profit organization whose mission is to serve and progress transportation safety advocacy groups, encouraging safe and sober driving choices as a means of reducing transportation crashes, injuries and fatalities. Reducing the number of alcohol related transportation crashes, injuries and fatalities across all transportation areas within Georgia, through educating the public and promoting the awareness of alternative choices is its goal. For more information visit: www.teamgeorgia.net
For more than three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $980 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit www.Anheuser-Busch.com
US DOT / NHTSA 2012 NATIONAL DATA:
- In 2012, 10,322 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 4.6% from the 9,685 fatalities in 2011.
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.