Reds Fans Always Have a Designated Driver

04/25/2016

Fans who attended the Cincinnati Reds games versus the Chicago Cubs at Great American Ball Park on April 21, 22, 23 and 24, 2016 were treated to a great weekend of baseball. Hundreds of fans helped the Reds earn points in the Budweiser Good Sport Designated Driver Challenge against the Cubs. Each pledge to be a designated driver earned the Reds 1 point in the competition. Participating fans autographed a responsibility wall and received a free souvenir photo.

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Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and Budweiser Good Sport is one of our most visible programs, which reminds fans who choose to drink, to do so responsibly and get their friends home safely. We all share the same streets after the game. This partnership with the Cincinnati Reds, TEAM Coalition and baseball fans displays our commitment to keeping our roads safe.Katja Zastrow, Vice President of Corporate Social Responsibility-Better World, Anheuser-Busch
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition

 

Anheuser-Busch
TEAM Coalition
US DOT / NHTSA 2014 NATIONAL DATA:

• In 2014, 9,967 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,076 fatalities in 2013.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition