National Conference of State Liquor Administrators


Responsible Drinking & Changing Social Norms

Jill Kiefer served as moderator for the panel of industry experts

  • Ashley Cahill, Director Better World Anheuser-Busch Companies, LLC
  • Dorothy “Dottie” Taylor, State Supervisor Missouri Division of Alcohol & Tobacco Control
  • Sara Cooley-Broschart, Public Health Education Liaison Washington State Liquor and Cannabis Board

Five trends impacting the alcohol industry were discussed:

  • Increased Consumption
  • Regulatory Changes
  • eCommerce
  • Impaired Driving
  • Moderation

TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, Molson Coors, Brown-Forman, Live Nation, Lyft, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit


  • In 2019, 10,142 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 5.3% from the 10,710 fatalities in 2018.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol and fail to buckle up.