Master Trainer Spotlight – Rishi Nigam



CEO and Co-Founder
Franklin Junction

Rishi Nigam is the CEO and Co-Founder of Franklin Junction, an elite consulting firm with clients in sports, hospitality, retail, technology, manufacturing and supply chain management. Previously he was the Chief Operating Officer for Crews Enterprises, which provides concessions to several international airports. Prior to that, Rishi was the Vice President for Americrown, formerly a division of the International Speedway Corporation. Rishi become a TEAM trainer in 2011 and a Master Trainer in 2016. He has certified more than 200 people.


Members of TEAM speak a common language and have a shared passion for delivering an enjoyable environment for all fans.  I have worked for multiple companies in the sports and entertainment industry – both, on the concessions services side and representing venue ownership.  TEAM brings consistency to how we create a cohesive policy that allows various departments of a venue to hand off the fan as they move around the premises from arriving to consuming alcohol to safely getting home.

TEAM provides a cross-functional platform for training and managing responsible alcohol service at live events.  This collaborative approach creates a more integrated process for a safer, superior, and streamlined fan experience.<span class="su-quote-cite"><strong>Rishi Nigam </strong>CEO and Co-Founder Franklin Junction</span>

The success of TEAM’s alcohol management training program rests squarely on the shoulders of facility leaders like Rishi Nigam who have embraced the idea that everyone has a role and a responsibility when it comes to preventing negative fan behavior and drunk driving. Teamwork is what a successful alcohol management is all about. Rishi’s efforts demonstrate that when everyone – including guest services, security, ushers, gate attendants, elevator operators, alcohol servers, suite attendants and the fans – takes responsibility, everyone wins.<span class="su-quote-cite"><strong>Jill Kiefer </strong>Executive Director TEAM Coalition</span>

TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, Molson Coors, Brown-Forman, Live Nation, Lyft, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit


  • In 2019, 10,142 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 5.3% from the 10,710 fatalities in 2018.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol and fail to buckle up.