The Kansas City Royals were recognized on December 6, 2016 for winning the 2016 Budweiser Good Sport Designated Driver Challenge against the Cleveland Indians and Minnesota Twins. Representatives from the Royals, County Beverage Company, Aramark and TEAM Coalition gathered for the celebration.
The Budweiser Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all 2016 regular season home games for all three Clubs. Each fan who pledged to be a designated driver at Kauffman Stadium earned the Royals 1 point in the challenge. The Royals finished with 20,040 designated drivers as compared to 17,735 for the Indians and 17,296 for the Twins.
The Royals, Aramark, County Beverage and Anheuser-Busch have been working together successfully for the Budweiser Good Sport designated driver program, finishing the 2016 MLB season with an increase of over 3,600 designated drivers from the previous season.
The Budweiser Good Sport designated driver program is just one component of the fan behavior initiatives offered by the Kansas City Royals at Kauffman Stadium. Other components include:
- A Guest Code of Conduct posted in and around Kauffman Stadium
- Alcohol service policies including ID checks for fans who look 35 years of age or younger, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the seventh inning