The Kansas City Royals were recognized on March 23, 2015 for winning the 2014 Budweiser Good Sport Designated Driver Challenge with the Texas Rangers. Representatives from the Royals, County Beverage and TEAM Coalition gathered for the celebration.
The Budweiser Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all the 2014 regular season home games for both Clubs. Each fan who pledged to be a designated driver at Kauffman Stadium earned the Royals 1 point in the challenge. The Royals outscored the Rangers in the extremely close competition with 15,053 designated drivers as compared to the Rangers 14,445.
The Royals, Aramark and Anheuser-Busch have been working together successfully for the Budweiser Good Sport designated driver program for several seasons, taking the Challenge trophy from the Rangers who were victorious in the competition for the last two years.
“We’re pleased to work with the Royals, TEAM and the other program partners to recognize fans who look out for each other and make a designated driver part of their game plan,” said Bill Bradley, Senior Director, Corporate Social Responsibility Advertising and Outreach for Anheuser-Busch. “When it comes to preventing drunk driving, we’re all part of the team.”
“Teamwork is exactly what this organization is all about,” said Jill Pepper, Executive Director, TEAM Coalition. “Through the Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
The Budweiser Good Sport designated driver program is just one component of the fan behavior initiatives offered by the Kansas City Royals at Kauffman Stadium. Other components include:
- A Guest Code of Conduct posted in and around Kauffman Stadium
- Certification of all Aramark employees in effective alcohol management training
- Alcohol service policies including ID checks for fans who look 35 years of age or younger, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the seventh inning