Kansas City Chiefs Fans Don’t Let Fans Drive Drunk

09/18/2015

Fans who attended the Kansas City Chiefs game versus the Denver Broncos at Arrowhead Stadium on Thursday September 17, 2015 were treated to an excellent Thursday evening of football. It was a very hard fought game on the field, and Chiefs fans showed incredible support for the home team in the Bud Light Good Sport Designated Driver Challenge against their AFC West rivals. More than 3,000 fans pledged to be Good Sports – designated drivers for their group. Responsible fans autographed a responsibility wall and received a free souvenir photo.

Chiefs 2015-09-17 15-35-49PM
Chiefs 2015-09-17 15-01-41PM
Chiefs 2015-09-17 14-45-08PM

Each designated driver is worth a “touchdown” (6 points) in the competition. The Bud Light Good Sport Designated Driver Challenge winner will be the team with the most points at the end of the season. Click here to see the Challenge Standings.

The Chiefs are also participating in the Responsibility Bowl, a league-wide tournament encouraging responsible fan behavior with respect to alcohol. The Chiefs face a solid opponent in Round 3 in the Atlanta Falcons – A team that has been earning a number of points using social media. See how the two teams stack up on Fans Don’t Let Fans Drive Drunk.

Partners in the Chiefs successful designated driver program include Bud Light, County Beverage Company and Aramark.

The positive contributions made by TEAM are far reaching. Its mission is important to fans and spectators in stadiums, but its message also contributes to responsible conduct in our communities at large. The NFL strongly supports the TEAM program, and we are proud to be a member of the TEAM Coalition.Roger Goodell, Commissioner, National Football League
Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and Bud Light Good Sport is one of our most visible programs, which reminds fans who choose to drink, to do so responsibly and get their friends home safely. We all share the same streets after the game. This partnership with the National Football League, participating stadiums, concessionaires, TEAM Coalition and football fans displays our commitment to keeping our roads safe.Bill Bradley, Senior Director, Corporate Social Responsibility Advertising and Outreach, Anheuser-Busch

 

Kansas City Chiefs
Anheuser-Busch
TEAM Coalition
US DOT / NHTSA 2013 NATIONAL DATA:

• In 2013, 10,076 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 2.4% from the 10,322 fatalities in 2012.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition