Indianapolis Colts Recognized as Winners of Bud Light Good Sport Designated Driver Challenge


WASHINGTON, D.C. (05/24/2012) – The Indianapolis Colts were recognized at a luncheon today for winning the Bud Light Good Sport Designated Driver Challenge with the Jacksonville Jaguars. Representatives from the Colts, Anheuser-Busch, Zink Distributing and TEAM Coalition gathered for the celebration.The Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all the 2011 regular season home games for both teams. Each fan who pledged to be a designated driver at Lucas Oil Stadium earned the Colts six points in the challenge. Additionally, fans who “liked” the Colts posts on Facebook about the Challenge earned the team an extra point. The Colts outscored the Jaguars 2,933 to 2,828 in the combination of in-stadium designated driver pledges and Facebook “likes.”

Indianapolis Colts won the Designated Driver Challenge. They were recognized by TEAM Coalition and Bud Light on March 23, 2012.
(left to right) Jerry Harbin, National/Key Accounts Sales Manager for the Indianapolis Colts; Mallory Sanders, Regional Director of Corporate Social Responsibility for Anheuser-Busch; Matt Holm, Marketing Manager for Zink Distributing

The Colts, Lucas Oil Stadium, Zink Distributing and Bud Light, have been working together successfully for the designated driver program.

“We’re pleased to work with the Colts, TEAM and the other program partners to recognize fans who look out for each other and make a designated driver part of their game plan,” said Kathy Casso, vice president of Corporate Social Responsibility for Anheuser-Busch. “When it comes to preventing drunk driving, we’re all part of the team.”

“Teamwork is exactly what this organization is all about,” said Jill Pepper, executive director of TEAM Coalition. “Through the Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”

The designated driver program is just one component of the fan behavior initiatives offered by the Indianapolis Colts at Lucas Oil Stadium. Other components include:

  • A Fan Code of Conduct posted in and around Lucas Oil Stadium
  • Text messaging (“Indy” + your message) to 78247 empowers fans to report disruptive behavior to security
  • Alcohol service policies including ID checks for fans who look 30 years of age or younger, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the third quarter

About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include the National Football League, Major League Baseball, Major League Soccer, the National Basketball Association, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite Show Services, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.