|INDIANAPOLIS, IN. (03/11/2013) – For the second consecutive year, the Indianapolis Colts were recognized for winning the Bud Light Good Sport Designated Driver Challenge with the Jacksonville Jaguars. Representatives from the Colts, Centerplate, Zink Distributing, Anheuser-Busch and TEAM Coalition gathered for the celebration.The Bud Light Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all the 2012 regular season home games for both teams. Each fan who pledged to be a designated driver at Lucas Oil Stadium earned the Colts six points in the challenge – a touchdown. The Colts outscored the Jaguars with 3,462 designated drivers or 20,772 points as compared to 2,297 designated drivers or 14,202 points.Click here to see the final standings in the Bud Light Good Sport Designated Driver Challenge.
(left to right) Mallory Sanders, Regional Director of Responsibility for Anheuser-Busch InBev; Lynda Fonderoli, General Manager for Centerplate at Lucas Oil Stadium; Matt Holm, Marketing Manager, Zink Distributing; Jill Pepper, Executive Director, TEAM Coalition; Jerry Harbin, Director of Team Partnerships, Indianapolis Colts
The Colts, Lucas Oil Stadium, Centerplate, Zink Distributing and Bud Light have been working together successfully for the Bud Light Good Sport designated driver program, finishing the 2012 NFL season with a total of 4,098 designated drivers.
“We’re pleased to work with the Colts, TEAM and the other program partners to recognize fans who look out for each other and make a designated driver part of their game plan,” said Kathy Casso, vice president of Corporate Social Responsibility for Anheuser-Busch. “When it comes to preventing drunk driving, we’re all part of the team.”
“Teamwork is exactly what this organization is all about,” said Jill Pepper, executive director of TEAM Coalition. “Through the Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
The Bud Light Good Sport designated driver program is just one component of the fan behavior initiatives offered by the Indianapolis Colts at Lucas Oil Stadium. Other components include:
- A Fan Code of Conduct posted in and around Lucas Oil Stadium
- Text messaging empowers fans to report disruptive behavior to security
- Certification of employees across every organization operating in Lucas Oil Stadium in effective alcohol management training
- Alcohol service policies including ID checks for fans who appear to be 30 years of age and younger who want to purchase alcohol, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the third quarter
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include the National Football League, Major League Baseball, Major League Soccer, NASCAR, the National Basketball Association, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. www.teamcoalition.org.
For three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $930 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit www.anheuser-busch.com.