Fans who attended the Indianapolis Colts game versus the Jacksonville Jaguars at Lucas Oil Stadium on Sunday October 4, 2015 had even more to cheer about than the final score. The Colts pulled out a hard fought win, 16-13, against their AFC South rivals. The And Colts fans showed incredible support for the home team in the Bud Light Good Sport Designated Driver Challenge. Nearly 700 fans pledged to be Good Sports – designated drivers for their group. Responsible fans autographed a responsibility wall and received a free souvenir photo.
Each designated driver is worth a “touchdown” (6 points) in the competition. The Bud Light Good Sport Designated Driver Challenge winner will be the team with the most points at the end of the season. Click here to see the Challenge Standings.
Partners in the Colts successful designated driver program include Bud Light, Zink Distributing and Centerplate.
US DOT / NHTSA 2013 NATIONAL DATA:
• In 2013, 10,076 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 2.4% from the 10,322 fatalities in 2012.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.