|HOUSTON, TX (03/24/2014) – The Houston Texans were recognized at a luncheon today for winning the Bud Light Good Sport Designated Driver Challenge with the Tennessee Titans. Representatives from the Texans, Reliant Stadium, Anheuser-Busch, Silver Eagle Distributors and TEAM Coalition gathered for the celebration.The Bud Light Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all the 2013 regular season home games for both teams. Each fan who pledged to be a designated driver at Reliant Stadium earned the Texans six points in the challenge – a touchdown. Additionally, fans who “liked” the Texans posts on Facebook about the Challenge earned the team an extra point. The Texans outscored the Titans 87,201 points to 45,000 points in the combination of in-stadium designated driver pledges and Facebook “likes.” Click here to see the final standings of the Bud Light Good Sport Designated Driver Challenge.
(left to right) Cody Clem, Guest Services Manager for Reliant Park; Doug Mraw, Director of Marketing for Silver Eagle Distributors; Aurelio Ruelas, Regional Director of Corporate Social Responsibility for Anheuser-Busch; Cynde Bard, Corporate Social Responsibility Coordinator for Silver Eagle Distributors; Holly Daigle, Event Services Manager for the Houston Texans; Hoffie Ferreira, Event Operations Manager for the Houston Texans; Allison Law, Program Associate for TEAM Coalition; Ted Dickerson, Manager of Traffic and Parking Services for the Houston Texans
The Texans, Reliant Stadium, Silver Eagle Distributors, Bud Light, Contemporary Services Corporation and ARAMARK have been working together successfully to offer fans the Bud Light Good Sport designated driver program for many seasons. In 2013 the partnership earned a greater than 11% increase in fan participation relative to the prior season. Overall, the Houston Texans finished the season in eighth place in comparison to the rest of the NFL.
“We’re pleased to work with the Texans, TEAM Coalition and the other program partners to recognize fans who look out for each other and make a designated driver part of their game plan,” said Kathy Casso, vice president of Corporate Social Responsibility for Anheuser-Busch. “When it comes to preventing drunk driving, we’re all part of the team.”
“Teamwork is exactly what this organization is all about,” said Jill Pepper, executive director of TEAM Coalition. “Through the Bud Light Good Sport Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
The designated driver program is just one component of the fan behavior initiatives offered by the Houston Texans at Reliant Stadium. Other components include:
- A Fan Code of Conduct posted in and around Reliant Stadium
- Text messaging empowers fans to report disruptive behavior to security
- Alcohol service policies including ID checks for fans who look 30 years of age or younger, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the third quarter
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include the National Football League, Major League Baseball, Major League Soccer, NASCAR, the National Basketball Association, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. www.TEAMCoalition.org.
For three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $930 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit www.anheuser-busch.com.