|WASHINGTON, D.C. (03/15/2013) – The Cleveland Browns were recognized at a luncheon today for winning theBud Light Good Sport Designated Driver Challenge with the Cincinnati Bengals. Representatives from the Browns, DNC Sportservice, The House of LaRose Distributing, MADD and TEAM Coalition gathered for the celebration.The Bud Light Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all the 2012 regular season home games for both teams. Each fan who pledged to be a designated driver at FirstEnergy Stadium earned the Browns six points in the challenge. Additionally, fans who “liked” the Browns posts on Facebook about the Challenge earned the team an extra point. The Browns outscored the Bengals in both in-stadium designated driver pledges and Facebook “likes.”
Click here to see the final standings in the Designated Driver Challenge.
(left to right) Morgan Holleran, Event Manager, TEAM Coalition; Marie Eslick, Operations Manager with DNC Sportservice; Ryan Marut, Coordinator, Stadium Operations with the Cleveland Browns; Fattar Thomas, General Manager with DNC Sportservice; Nicole Peters, Director, Partnership Service and Activation with the Cleveland Browns; Steve Eyerman, Manager of Stadium Operations with the Cleveland Browns; Heather Popa, Marketing Director with The House of LaRose Distributing; Julie Leggett, Executive Director of MADD; Mike Graves, Director, On-Premise with The House of La Rose Distributing
The Browns, FirstEnergy Stadium, and Bud Light have been working together successfully for the designated driver program.
“We’re pleased to work with the Browns, TEAM and the other program partners to recognize fans who look out for each other and make a designated driver part of their game plan,” said Kathy Casso, vice president of Corporate Social Responsibility for Anheuser-Busch. “When it comes to preventing drunk driving, we’re all part of the team.”
“Teamwork is exactly what this organization is all about,” said Jill Pepper, executive director of TEAM Coalition. “Through the Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
The Bud Light Good Sport Designated Driver program is just one component of the fan behavior initiatives offered by the Cleveland Browns at FirstEnergy Stadium. Other components include:
- A Fan Code of Conduct posted in and around FirstEnergy Stadium
- Text messaging (“Browns” + your message) to 78247 empowers fans to report disruptive behavior to security
- Alcohol service policies including ID checks for fans who look 30 years of age or younger, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the third quarter
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include the National Football League, Major League Baseball, Major League Soccer, NASCAR, the National Basketball Association, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. www.teamcoalition.org.
For three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $930 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit www.anheuser-busch.com.