Fans who attended the Kansas City Chiefs game versus the Denver Broncos at Arrowhead Stadium on Monday Night October 30, 2017 showed amazing support for the Chiefs in a convincing victory over a division rival. Chiefs fans did their best to represent in the Bud Light Good Sport Designated Driver Challenge against their AFC West rivals. 1,512 fans pledged to be Good Sports – designated drivers for their group, 98 of those fans registered at our Bud Light Good Sport activation. Responsible fans autographed a responsibility wall and received a free souvenir photo.
Each designated driver sign-up is worth a “touchdown” (6 points) in the competition. The Bud Light Good Sport Designated Driver Challenge winner will be the team with the most points at the end of the season. Click here to see the Challenge Standings.
Partners in the Chiefs successful designated driver program include Bud Light, County Beverage, Aramark and TEAM Coalition.
US DOT / NHTSA 2016 NATIONAL DATA:
•In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash