Houston Texans Promote Bud Light Good Sport Designated Driver Challenge


Bud Light and TEAM Coalition partner with the Houston Texans
to Promote Bud Light Good Sport Designated Driver Challenge
For Immediate Release
Aurelio Ruelas, Anheuser-Busch 805-407-3419 or Aurelio.Ruelas@Anheuser-Busch.com
Jill Pepper, TEAM Coalition 202-669-0357 or jill@teamcoalition.org
Houston, TX (October 1, 2012) – Responsible Houston Texans fans earned valuable rewards before their AFC South game with the Tennessee Titans on Sunday September, 30. Bud Light and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote the Bud Light Good Sport Designated Driver Challenge in the Budweiser Plaza at Reliant Stadium in Houston, Texas before the game.Throughout the game, more than 1,100 fans made the pledge to be a designated driver for their group. Before the game, fans had the opportunity to sign a larger-than-life football and receive a free souvenir photo. At the end of the season, one randomly selected Designated Driver will be selected as the Houston Texans Designated Driver for the Season, representing the Texans in the Responsibility Has Its Rewards sweepstakes. If the Houston Texans make it to the Super Bowl, the Designated Driver of the Season and a guest will receive two tickets, hotel and airfare to watch their favorite team.

Texans fans pledge to be Designated Drivers, sign a larger-than life football and take a souvenir photo
“For 30 years, Anheuser-Busch has led our industry in developing responsible drinking initiatives and Bud Light Good Sport, one of our most visible programs, promotes positive fan behavior through the use of designated drivers,” said Kathy Casso, vice president, Corporate Social Responsibility at Anheuser-Busch. “We all share the same streets after the game. This partnership with the National Football League, participating stadiums, concessionaires, TEAM Coalition and football fans displays our collective responsibility to help keep our roads safe.””The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the teams, beer companies and wholesalers,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”About Anheuser-Busch
For nearly three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $930 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit Anheuser-Busch.com.About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include the National Football League, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.For more information, go to www.TEAMCoalition.orgwww.RHIR.org###