|BALTIMORE, MD (December 28, 2012) – The Baltimore Ravens have many reasons to celebrate this season beyond clinching the AFC North Division and another postseason birth. For the sixth consecutive season, more Baltimore Ravens fans pledged to be designated drivers, ensuring a safe ride home from the game for friends and family than 30 of the other NFL teams. Only the New England Patriots fans made the pledge to be responsible more often than the Ravens fans.The 2012 Top 5 NFL Teams for Designated Drivers:
- New England Patriots at Gillette Stadium
- Baltimore Ravens at M&T Bank Stadium, serviced by ARAMARK
- Kansas City Chiefs at Arrowhead Stadium, serviced by ARAMARK
- Washington Redskins at FedExField
- Denver Broncos at Sports Authority Field at Mile High
Baltimore Ravens were recognized at the final home regular season game on Sunday December 23, 2012. (left to right) Brian Hartlieb from Winner Distributing; Jill Pepper Executive Director for TEAM Coalition; Joe Arena, General Manager for ARAMARK at M&T Bank Stadium; John Cline, Manager, Event and Guest Services for the Baltimore Ravens
The Ravens, ARAMARK and Bud Light continue to partner and educate fans about the importance of using a designated driver, buckling up and demonstrating positive fan behavior. The message is simple: “Be a Good Sport. Be a Designated Driver.” The response from Ravens fans was massive.
“We want the game-day experience to continue to be safe and enjoyable for Ravens fans while they enjoy M&T Bank Stadium and as they travel home after the games,” said Roy Sommerhof, vice president of Stadium Operations for the Baltimore Ravens. “We’re proud of our fans’ commitment to responsible behavior and thrilled to reward them with such a great opportunity.”
“As a founding member of TEAM Coalition, ARAMARK understands the importance of working closely with our clients and partners to ensure that fans have a great experience, an important part of which is the responsible consumption of alcoholic beverages,” said Marc Bruno, president of ARAMARK Sports & Entertainment. “We remain fully committed to those we serve and the designated driver program is an important component of the alcohol management program at M&T Bank Stadium.”
Ravens fans who pledged to be designated drivers and demonstrate responsible behavior at any Ravens game throughout the season received a complimentary soft drink or O’Doul’s non-alcoholic beverage and a chance to be selected as the Designated Driver for the Season. The randomly-selected Ravens Designated Driver for the Season has a chance to win a trip to the Super Bowl as part of the sweepstakes component of the Responsibility Has Its Rewards (RHIR) campaign. The RHIR sweepstakes is in its tenth season, a partnership between the NFL and TEAM Coalition.
“Fans who pledge to be designated drivers are critical to the success of the Responsibility Has Its Rewards campaign,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is exactly what this campaign is all about, and through this program we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
“Thank you to the Ravens and all the fans who made a safe ride home part of their game plans by visiting our Bud Light Good Sport booth throughout the season,” said Kathy Casso, vice president of Corporate Social Responsibility for Anheuser-Busch. “We all share the same streets after the game. This partnership between TEAM, ARAMARK, Anheuser-Busch, the Ravens and their fans displays our collective responsibility to help keep our roads safe.”
For three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $930 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit www.anheuser-busch.com.
ARAMARK is a leader in professional services, providing award-winning food services, facilities management, and uniform and career apparel to health care institutions, universities and school districts, stadiums and arenas, and businesses around the world. The company is recognized as one of the “World’s Most Ethical Companies” by the Ethisphere Institute, one of the “World’s Most Admired Companies” by FORTUNE magazine and one of America’s Largest Private Companies by both FORTUNE and Forbes magazines. ARAMARK seeks to responsibly address issues that matter to its clients, customers, employees and communities by focusing on employee advocacy, environmental stewardship, health and wellness, and community involvement. Headquartered in Philadelphia, ARAMARK has approximately 250,000 employees serving clients in 22 countries. Learn more atwww.twitter.com/aramark.
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include the National Football League, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.
For more information, go to www.TEAMCoalition.org, www.RHIR.org