Fans who attended the Arizona Cardinals game versus the St. Louis Rams at University of Phoenix Stadium on Sunday October 4, 2015 were treated to a great day of football in Phoenix. The Cardinals fought hard and played well, and Cardinals fans showed amazing support for the home team in the Bud Light Good Sport Designated Driver Challenge against their NFC West rivals. Over a thousand fans pledged to be Good Sports – designated drivers for their group. Responsible fans autographed a responsibility wall and received a free souvenir photo.
Each designated driver is worth a “touchdown” (6 points) in the competition. The Bud Light Good Sport Designated Driver Challenge winner will be the team with the most points at the end of the season. Click here to see the Challenge Standings.
The Cardinals are also participating in the Responsibility Bowl, a league-wide tournament encouraging responsible fan behavior with respect to alcohol. The Cardinals face a very tough Round 2 opponent in the Buffalo Bills – last season’s Responsibility Bowl winner. See how the two teams stack up on Fans Don’t Let Fans Drive Drunk.
Partners in the Cardinals successful designated driver program include Bud Light, Hensley Distributing, Coca Cola, the Arizona Governor’s Office of Highway Safety and Rojo Hospitality.
US DOT / NHTSA 2013 NATIONAL DATA:
• In 2013, 10,076 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 2.4% from the 10,322 fatalities in 2012.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.