Monthly Archives: February 2016

RHIR at 2016 Coors Light NHL Stadium Series™ Denver

The NHL teamed with Coors Light (the official beer of the NHL®) and TEAM Coalition to promote responsible drinking at the 2016 Coors Light NHL Stadium Series ™ at Coors Field on Sunday February 28, 2016. While the Colorado Avalanche® battled the Detroit Red Wings® on the ice, a total of 1,540 NHL fans pulled off a responsibility hat trick

Read More…


Responsible NASCAR Fans at Daytona 500

Responsible fans earned valuable rewards as the green flag waved on the 2016 NASCAR Sprint Cup™ season at the Daytona 500 at Daytona International Speedway on February 21, 2016. The race marks the first time the track, Busch, Americrown and TEAM Coalition have partnered to promote responsible drinking and traffic safety. Before the race, 242 fans made the pledge

Read More…


RHIR at 2016 Coors Light NHL Stadium Series™ Minnesota

The NHL teamed with Coors Light (the official beer of the NHL®) and TEAM Coalition to promote responsible drinking at the 2016 Coors Light NHL Stadium Series™ at TCF Bank Stadium on Sunday February 21, 2016. While the Minnesota Wild® battled the Chicago Blackhawks® on the ice,  a total of 859 NHL fans pulled off a responsibility hat trick

Read More…


Minnesota Twins Recognized as Winners of Budweiser Good Sport Designated Driver Challenge

The Minnesota Twins were recognized on February 22, 2016 for winning the 2015 Budweiser Good Sport Designated Driver Challenge against the Cleveland Indians. Representatives from the Twins, Capitol Beverage, Delaware North Sportservice and TEAM Coalition gathered for the celebration. The Budweiser Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers

Read More…


Pittsburgh Pirates Recognized as Winners of Budweiser Good Sport Designated Driver Challenge

The Pittsburgh Pirates were recognized on February 22, 2016 for winning the 2015 Budweiser Good Sport Designated Driver Challenge against the Philadelphia Phillies. Representatives from the Pirates, Fuhrer Eagle Sales, Aramark and TEAM Coalition gathered for the celebration. The Budweiser Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at

Read More…


Kansas City Royals Recognized as Winners of Budweiser Good Sport Designated Driver Challenge

The Kansas City Royals were recognized on February 16, 2016 for winning the 2015 Budweiser Good Sport Designated Driver Challenge against the Texas Rangers. Representatives from the Royals, County Beverage Company, Aramark and TEAM Coalition gathered for the celebration. The Budweiser Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated

Read More…


Responsibility Has Its Rewards at NBA All-Star 2016

Among the sold out crowd in Air Canada Centre for the 65th NBA All-Star Game on February 14, 2016, Los Angeles Clippers fan Mike Berich was in attendance as the first prize winner of the “Responsibility Has Its Rewards” sweepstakes for designated drivers. Berich, a resident of North Hollywood, California, was named “Designated Driver for

Read More…


Designated Drivers Recognized at Super Bowl 50

TEAM Coalition proudly joined forces with the National Football League and Bud Light in support of the national Responsibility Has Its Rewards (RHIR) campaign at the 2016 Pro Bowl in Honolulu, Hawaii on Sunday January 31, 2016 and Super Bowl 50 in Santa Clara, CA on Sunday February 7, 2016. Throughout the 2015 NFL season,

Read More…


Responsibility Has Its Rewards Campaign at 2016 Honda NHL® All-Star Game

The NHL teamed with Coors Light (the official beer of the NHL) and TEAM Coalition to promote responsible drinking at the 2016 NHL Fan FairTM and the 2016 Honda NHL® All-Star Game this past weekend. While the NHL® All-Star players displayed amazing skills on the ice, 105 NHL fans pulled off a responsibility hat trick off the ice, making

Read More…


TEAM Coalition