TEAM Coalition and NFL partnered on 56 events promoting alcohol responsibility in the current fiscal year. A total of 6,901 photos have been taken. Each included a message about drunk driving prevention or wearing your seat belt. Those photos were viewed a total of 26,019 times. That is an average of nearly four views per photo.
TEAM Coalition also partnered with the NFL on the Responsibility Has Its Rewards sweepstakes with grand prizes of tickets to Super Bowl LII and the 2018 Pro Bowl.