The NHL teamed with Coors Light (the official beer of the NHL®) and TEAM Coalition to promote responsible drinking at the 2016 Coors Light NHL Stadium Series ™ at Coors Field on Sunday February 28, 2016. While the Colorado Avalanche® battled the Detroit Red Wings® on the ice, a total of 1,540 NHL fans pulled off a responsibility hat trick off the ice, making the pledge to: never drive drunk, always have a designated driver and never provide alcohol to anyone under 21.
“Freeze the Keys. Designate a Driver.” was the message. 196 NHL fans pledged to be designated drivers inside Coors Field, earning each a soft drink compliments of Aramark.
In addition, outside of Coors Field in Spectator Plaza, 1,344 NHL fans added their names to the Responsibility Puck – an 8-foot replica of an official NHL puck – to demonstrate their commitment to keeping the penalties on the ice and off the roads. Every fan who made the pledge and signed the puck had the opportunity to receive a souvenir photo.
All the responsible fans were entered to win a prize pack – including a $50 Shop.NHL.com gift card and branded items from Coors Light and TEAM Coalition.
Drunk driving prevention is the top priority for TEAM Coalition and all its 24-member organizations, which include the NHL and MillerCoors.
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