FY 2026 Marketing & Communications Year In Review -

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Under the guidance of our Marketing & Communications Committee Chair, Sheley Riester (Anheuser-Busch), TEAM accomplished a great deal in the last year.

More than 280,000 sports and entertainment fans pledged to be responsible drinkers and prevent drunk driving. TEAM Coalition managed the digital pledge program for 38 venues, teams, and events including the Houston Rodeo, Super Bowl LX, 13 NFL teams, 6 Live Nation amphitheaters, 4 NBA teams, 4 colleges, 2 MLS clubs, and 2 NHL teams.

LIVE NATION AND NHTSA

The fiscal year ending on 9/30/2026 marked the fifth and final year of an investment among TEAM Coalition, NHTSA (National Highway Traffic Safety Administration), and Live Nation. Throughout the summer months, LiveNation.com and TicketMaster.com websites displayed advertisements aligned with the traffic safety campaign calendar.

The four campaigns earned more than 3.6 million impressions and nearly 1,200 clicks from June through September from a $40,000 investment.

Campaign	Dates	Impressions	Clicks	Click Thru Rate
Take Care of Your Crew	6/5 – 6/16	909,438	244	0.03%
Buzzed Driving is Drunk Driving	6/26 – 7/6	919,133	324	0.04%
Buckle Up	7/17 – 8/4	918,132	270	0.03%
Drive Sober or Get Pulled Over	9/2 – 9/9	915,217	336	0.04%
Total		3,661,920	1,174	0.03%

With Blossom Music Center (a Live Nation venue where Legends Global is the concessionaire), TEAM tested the impact of social media advertisements to support the designated driver program, sponsored by the Ohio Department of Public Safety. Fan participation in the program increased 19% when the Instagram ads ran.

MAJOR EVENTS

TEAM engaged with fans at two major events during the fiscal year – Super Bowl LX at Levi’s Stadium in San Francisco, CA and the 2026 MLB All-Star Game at Citizens Bank Park in Philadelphia, PA. Click on the images below to learn more.

TEAM and Aramark hosted the NHTSA press event to kick-off the 2025 Holiday campaign – Drive Sober or Get Pulled Over. Click on the image below to learn more.

The Responsibility Has Its Rewards sweepstakes winner from the Miami Dolphins won a trip to the 2026 NFL Draft Day in Pittsburgh, PA. Click on the link below to learn more.