TEAM Visits U in the Drivers Seat Symposium


TEAM Coalition shared its creative video competition with the students of sixteen colleges and universities at the U in the Drivers Seat Symposium on March 31 through April 2, 2016. Nine videos were submitted, each 30-seconds or less, all promoting the message “Raise Your Arms Against Drunk Driving” in support of TEAM’s new Alcohol Responsibility Month campaign – Raise One Million ARMs. The symposium was held at Texas A&M, San Antonio, hosted by the Texas A&M Transportation Institute (TTI).

U in the Driver Seat is a peer-to-peer safety program for college students and addresses the persistent problem of alcohol-impaired driving. Car crashes are the number-one killer of young people in America, and for the college-age population, alcohol use stands out as one of the most common contributors to these crashes. The scope of the problem is especially severe in Texas. According to NHTSA, nearly 12,000 people nationwide were killed in alcohol-related crashes in 2008, and 1,463 of them died in Texas — the highest total of any state. In an effort to reverse this alarming trend, TTI has developed a peer-driven outreach program focused on this increasingly high-risk group.

All the videos submitted did an excellent job communicating the drunk driving prevention message. TEAM was honored to be part of the symposium and proud to share all the videos.

First Place
(Fitbit Charge)
Texas A&M Kingsville
Second Place
Texas State University
Third Place
(Google Chromecast)
Texas Woman’s University
Texas Christian University
University of Texas, Dallas
West Texas University
UT, Rio Grande Valley
UT, Arlington
Ranger College


TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include National Collegiate Athletic Association, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit or