Supporters who attended the Seattle Sounders FC match versus the Portland Timbers on August 21, 2016 enjoyed a dominant 3-1 performance by the home side at CenturyLink Field.
Before the match kicked off, supporters helped Sounders FC earn points in the Cascadia Responsibility Challenge, a friendly competition presented by Budweiser and el Jimador to find out which club can sign up the most Good Sports – designated drivers for their group – as well as responsible drinkers who promise never to drive drunk. Responsible supporters autographed a larger-than-life soccer ball and received a free souvenir photo.
Each designated driver is worth three points in the competition. That afternoon, 911 supporters took the Good Sport Designated Driver Pledge, and an additional 193 made the el Jimador responsible fan pledge for a total of 2,926 points earned. The Cascadia Responsibility Challenge winner will be the club with the most points at the end of the season. Click here to see the Challenge Standings.
Seattle Sounders FC, Budweiser, el Jimador and TEAM Coalition partnered to promote responsible drinking at CenturyLink Field in Seattle, WA encouraging supporters to become designated drivers.
US DOT / NHTSA 2015 NATIONAL DATA:
- 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.