Seattle Sounders FC Recognized as Winners of Cascadia Responsibility Challenge


SEATTLE, WA (03/20/2014) – Sounders FC was recognized at a victory luncheon for winning their designated driver challenge in the 2013 season. Sounders FC celebrated their victory in the Cascadia Responsibility Challenge versus the Portland Timbers and the Vancouver Whitecaps FC. Representatives from the Seattle Sounders FC, Brown-Forman, Anheuser-Busch and TEAM Coalition gathered for the celebration.The Cascadia Responsibility Challenge tracked the number of supporters who pledged to be designated drivers at all the 2013 regular season home games for all three clubs. Each supporter who pledged to be a designated driver at CenturyLink Field earned the Sounders FC three points in the Challenge. Supporters who made the online pledge to be responsible by promising to never drive drunk and always have a designated driver as well as supporters who “liked” posts about the Challenge on the clubs’ Facebook pages earned the clubs one point. Sounders FC earned a total of 4,830 designated drivers to win the challenge. Click here to see the final standings of the Cascadia Responsibility Challenge.

(left to right) Alex Nelson, Anheuser-Busch; Tom Pitzer, Seattle Seahawks/Sounders FC; Jessica Thurston, TEAM Coalition; Aaron Endresen, Anheuser-Busch;Brad Posten, Seattle Seahawks/Sounders FC; Bryon Peterson, Brown-Forman

Seattle Sounders FC, CenturyLink Field, Anheuser-Busch and Brown-Forman have been working together successfully to offer supporters the responsibility programs for many seasons. In 2013 Seattle Sounders FC had the most supporters in MLS pledge to be designated drivers for the second consecutive year.

“We’re pleased to work with Seattle Sounders FC, TEAM Coalition and the other program partners to recognize supporters who look out for each other and make a designated driver part of their game plan,” said Kathy Casso, vice president of Corporate Social Responsibility for Anheuser-Busch. “When it comes to preventing drunk driving, we’re all part of the team.”

“We are excited to work with the other members of TEAM Coalition and build upon our efforts to encourage responsible drinking,” said Brown-Forman’s Director of Corporate Responsibility, Rob Frederick. “Sporting events and concerts should be safe and fun for everyone, and I believe through collaboration we can more effectively promote positive fan behavior.”

“Teamwork is exactly what this organization is all about,” said Jill Pepper, executive director of TEAM Coalition. “Through the Cascadia Responsibility Challenge, we are demonstrating that when everyone – including the supporters – takes responsibility, everyone wins.”

About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include the Major League Soccer, Major League Baseball, NASCAR, the National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

About Anheuser-Busch
For three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $980 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit

About Brown-Forman
For 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve. Brown-Forman’s brands are supported by nearly 3,900 employees and sold in approximately 135 countries worldwide. Brown-Forman’s el Jimador is the Official Tequila of Major League Soccer. For more information go to