Coors Light partnered with TEAM Coalition to offer a responsibility promotion to Rose Bowl fans in the Fan Fest just outside the Rose Bowl Stadium in advance of the 102nd Rose Bowl game on January 1, 2016. Before kick-off, more than 150 Stanford and Iowa fans pledged to never drive drunk and always have a designated driver. In exchange for making the responsibility pledge, the fans autographed a larger-than-life responsibility football and smiled for a souvenir photo.
US DOT / NHTSA 2015 NATIONAL DATA:
• In 2015, 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.