Coors Light and TEAM Promote Responsible Drinking at 2020 Rose Bowl -

01/02/2020

While the University of Oregon and the University of Wisconsin showed the crowd an amazing game to start off the New Year, Coors Light and TEAM Coalition partnered to offer a multi-faceted alcohol responsibility promotion in advance of the 106^th Rose Bowl game on January 1, 2020. Before kick-off, 298 fans smiled for souvenir photos after autographing the responsibility football. Each autograph represented a pledge never to drive drunk and always have a designated driver. The 95 photos were shared via email, text and social media and viewed 120 times.

CLICK HERE TO SEE ALL OF THE FAN PHOTOS ON FACEBOOK!

Each Rose Bowl fan who made the pledge to drink responsibly was also entered for the the chance to win a $100 Uber gift card. The program kicked off the new year with an excellent reminder that Responsibility Has Its Rewards.

The success of the ‘Responsibility Has Its Rewards’ campaign is a direct result of the commitment from our members and all the responsibility program partners, including the venues, brewers, beer distributors and local non-profit partners. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Kiefer, Executive Director, TEAM Coalition

Molson Coors Beverage Company

For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel’s Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, hard coffee, canned wine, kombucha, cider and more.

Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Molson Coors, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, Brown-Forman, Live Nation, Lyft, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information, go to TEAMCoalition.org or FansDontLetFansDriveDrunk.org.

US DOT / NHTSA 2018 NATIONAL DATA:

In 2018, 10,511 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an decrease of 3.6% from the 10,908 fatalities in 2017.
Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

Author: jillteamcoalition