Responsible NASCAR Fans Rewarded at Michigan International Speedway

08/17/2015

Responsible NASCAR fans earned valuable rewards at the Pure Michigan 400 at Michigan International Speedway (MIS) on Sunday August 16, 2015. The track, Anheuser-Busch and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety.

Michigan 2015-08-16 08-56-25AM
Michigan 2015-08-16 08-40-01AM
Michigan 2015-08-16 08-42-18AM

110 fans made the pledge to be a designated driver for their group. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the next NASCAR Sprint Cup Series race at Michigan International Speedway.

The Designated Driver for the Race from June’s Quicken Loans 400 at Michigan, Stacie Gerken, received two tickets and two VIP Experiences to the Pure Michigan 400. Gerken and her guest enjoyed a behind-the-scenes experience before the race on Sunday.

We want all of our fans to have a great time at Michigan International Speedway. We want all of our fans to be safe both at the race and on the way home. We applaud these fans that made the responsible choice to be designated drivers for their friends or family this past weekend. Roger Curtis, President, Michigan International Speedway
Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and Bud Light Good Sport is one of our most visible programs, which reminds fans who choose to drink, to do so responsibly and get their friends home safely. We all share the same streets after the race. This partnership with Michigan International Speedway, TEAM Coalition and race fans displays our commitment to keeping our roads safe.Bill Bradley, Senior Director, Corporate Social Responsibility Advertising and Outreach, Anheuser-Busch
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition

 

Michigan International Speedway
Anheuser-Busch
TEAM Coalition
US DOT / NHTSA 2013 NATIONAL DATA:

• In 2013, 10,076 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 2.4% from the 10,322 fatalities in 2012.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition