While the world welcomed the New Year, the NHL® teamed up with Coors Light (the official beer of the NHL), Molson Canadian (the official imported beer of the NHL) and TEAM Coalition to promote responsibility among NHL fans at the 2016 Bridgestone NHL Winter Classic® at Gillette Stadium.
A total of 1,961 NHL fans pledged to have a designated driver always and never drive drunk. Those who pledged to be designated drivers inside the stadium earned a complimentary soft drink. Those who made the pledge in the NHL Winter Classic Spectator Plaza received a souvenir photo. All were entered to win a prize pack – including a $50 Shop.NHL.com gift card and branded items from Coors Light and TEAM Coalition.
In addition, NHL® fans had the opportunity to sign their names to the Responsibility Puck to demonstrate their commitment to keeping the penalties off the roads as well. The 8-ft replica of an official NHL puck was displayed in the NHL Winter Classic Spectator Plaza. “Freeze the Keys. Designate a Driver.” was the message.
Drunk driving prevention is the top priority for TEAM Coalition and all its 24-member organizations, which include the NHL and MillerCoors.
NHL, the NHL Shield and the word mark NHL Winter Classic are registered trademarks and the NHL Winter Classic logo is a trademark of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2016. All Rights Reserved.