Responsible Kansas City Royals Fans Rewarded

Responsibility Has Its Rewards:
Responsible Kansas City Royals Fans Rewarded
at Series Versus Texas Rangers
Fans who attended the Kansas City Royals series versus the Texas Rangers were treated to a great weekend of baseball that ended in a 2-1 series win for the Royals! 899 fans also helped the Kansas City Royals earn points in the Budweiser Good Sport Designated Driver Challenge against the Texas Rangers. These fans pledged to be Good Sports – designated drivers for their group.Each designated driver is worth a “home run” (1 point) in the challenge. The Budweiser Good Sport Designated Driver Challenge winner will be the Club with the most points at the end of the season. With support from fans at this rivalry game, the Kansas City Royals are just barely trailing the Texas Rangers in the Challenge Standings.

Kansas City Royals, Budweiser and TEAM Coalition partnered to promote responsible drinking and traffic safety at Kauffman Stadium in Kansas City, encouraging fans to become designated drivers.

NATIONAL CAMPAIGN: Responsibility Has Its Rewards


  • Kansas City Royals
  • Budweiser
  • TEAM Coalition

Click here to see all the Kansas City Royals fan photos on Facebook

WHO: Fans and the Community

WHAT: Kansas City Royals, Budweiser and TEAM Coalition rewarded fans who pledged to be designated drivers, which means they are over 21 years of age, they promised not to drink alcohol at the game and they promised to provide safe transportation home from the game for their group. Responsible fans autographed a larger-than-life baseball glove and ball and received a free souvenir photo.



Kansas City Royals fans support their favorite MLB club in the Budweiser Good Sport Designated Driver Challenge.

WHERE: Kauffman Stadium in Kansas City

WHEN: Friday, September 20 through Sunday, September 22, 2013

Kansas City Royals:

TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information visit or

For more than three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $980 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit


  • In 2011, 9,878 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 2.5% from the 10,136 fatalities in 2010.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.