MLB Designated Drivers Earn Ultimate Reward, Tickets to Game 3 of the 2013 World Series®


Responsibility Has Its Rewards
Major League Baseball Designated Drivers Earn
Ultimate Reward with Tickets to the 2013 World Series®
For Immediate Release
Contact: Jill Pepper, TEAM Coalition 703-647-7430
St. Louis, MO. (10/28/2013) – As the St. Louis Cardinals take a 2-1 lead into Game Four of the 2013 World Series®, Christine Keene experienced the night of a lifetime as she celebrated the victory of her beloved Cardinals last night as they won Game Three at Busch Stadium. Ms. Keene was selected as one of the two grand prize winners of the League-wide Responsibility Has Its Rewards sweepstakes for designated drivers. A Cardinals fan from Wentzville, MO, Christine Keene was randomly chosen from among the 61,193 St. Louis fans who pledged to be designated drivers this season, ensuring a safe ride home for their friends and family.“Through the Budweiser Good Sport program and Responsibility Has Its Rewards sweepstakes, fans are encouraged and rewarded for being responsible and ensuring their friends and family get home safely from the ballpark,” said John McHale, Executive Vice President and Chief Information Officer, Major League Baseball and TEAM Coalition Chairman. “We are proud that our fans have actively participated in these programs for the last 10 years and we look forward to recognizing some of these fans during our game’s pinnacle event, the World Series.”

(left to right) Tom Schlaker, DNC Sportservice Food & Beverage Director; Bill Bradley, Anheuser-Busch Senior Director of Corporate Social Responsibility Advertising and Outreach; Joe Abernathy, St. Louis Cardinals Vice President of Stadium Operations; Allison Law, TEAM Coalition Program Associate; Tom Brasuell, MLB Vice President of Community Affairs; Christine Keene, Responsibility Has Its Rewards Winner; Judy Keene, Winner’s Guest; Bill Bordley, MLB Vice President of Security & Facility Management; Shirley Kramer, DNC Sportservice Human Resource Manager at Busch Stadium; Katie Maninger, DNC Sportservice Trainer at Busch Stadium

For the tenth consecutive season, Major League Baseball (MLB), Techniques for Effective Alcohol Management (TEAM) Coalition and Anheuser-Busch have joined together to make more fans aware of the designated driver programs offered at MLB ballparks. The designated driver programs and the Responsibility Has Its Rewardssweepstakes promote traffic safety by encouraging responsible drinking and positive fan behavior.

“Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and Budweiser Good Sport is one of our most visible programs, which reminds fans who choose to drink, to do so responsibly and get their friends home safely,” said Kathy Casso, vice president, Corporate Social Responsibility at Anheuser-Busch. “We all share the same streets after the game. This partnership with Major League Baseball, participating stadiums, concessionaires, TEAM and baseball fans displays our collective responsibility to help keep our roads safe.” Anheuser-Busch and its wholesalers promote responsible drinking among professional baseball fans by implementing Budweiser Good Sport fan responsibility programs with 23 MLB ballparks throughout the season.

As the St. Louis Cardinals Designated Driver for the Season, Christine Keene received two tickets for Game Three of the 2013 World Series®, was recognized on the video scoreboard and met MLB and Club officials. The Boston Red Sox Designated Driver for the Season, Nancy Sullivan of Needham, MA, attended Game One of the World Series at Fenway Park.

“The success of the Responsibility Has Its Rewards campaign with Major League Baseball and Budweiser is a direct result of the commitment from the League, the MLB Clubs and all the campaign partners,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. It is proof that when everyone – including the fans – takes responsibility, everyone wins.”

During the 2013 MLB regular season, more than 511,000 baseball fans planned ahead and made a responsible, winning play by pledging to be designated drivers.

The top five MLB Clubs for designated driver pledges in 2013 are:

  • St. Louis Cardinals: 61,193 designated drivers
  • Milwaukee Brewers: 50,151 designated drivers
  • Detroit Tigers: 34,422 designated drivers
  • San Diego Padres: 34,380 designated drivers
  • Los Angeles Dodgers: 27,211 designated drivers

About MLB
Major League Baseball (MLB) is the oldest professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada representing the highest level of professional baseball. Under the guidance of its ninth Commissioner, Allan H. (Bud) Selig, MLB has experienced dramatic changes including Interleague Play, the introduction of the Wild Card, the new expanded postseason format in 2012, the most comprehensive drug-testing program in U.S. professional sports, an unprecedented era of labor peace, significant revenue sharing among the clubs and a growth in Driven by a compelling second half and competitive balance throughout the game, Major League Baseball finished the 2013 regular season with an attendance of 74,026,895, the sixth highest total of all-time. With another strong showing in 2013, all 10 of the highest season totals in Major League Baseball history have come in the last decade. With the continued success of MLB Network and MLB Advanced Media and the return of the MLB Fan Cave, MLB continues to find innovative ways for its fans to enjoy the National Pastime. For more information on Major League Baseball, visit

About Anheuser-Busch
For more than three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $980 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit Budweiser is the Official Beer of Major League Baseball and proudly sponsors 24 of the 30 MLB Clubs.

About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information, go or