Glendale, AZ. (2/1/2015) – TEAM Coalition proudly joined forces with the National Football League and Bud Light in support of the national Responsibility Has Its Rewards (RHIR) campaign at the 2015 Pro Bowl®, NFL Experience and Super Bowl XLIX® in Glendale, AZ. Throughout the 2014 NFL season, each NFL team offered fans the opportunity to pledge to be a designated driver at every home game during the preseason, regular season and postseason. At the end of the regular season, each NFL team selected one fan to be the Designated Driver For the 2014 Season.
More than 270,000 fans across the league participated in this life-saving program this year. The Designated Drivers for the Season for the New England Patriots – Ray Martel – and the Seattle Seahawks – Trish Varrelman – attended Super Bowl XLIX compliments of TEAM Coalition and the NFL as the RHIR sweepstakes grand prize winners.
At University of Phoenix Stadium, 1,734 NFL fans pledged to “Stay in the Game” by promising to be a designated driver for their group. Two lucky winners will be recognized as the Designated Drivers of the Game for Super Bowl XLIX, receiving prize packs containing Super Bowl branded items, along with Bud Light and TEAM Coalition items.
One week prior, during the 2015 Pro Bowl at University of Phoenix Stadium, 910 NFL fans pledged to be a designated driver. One lucky fan will be recognized as the Designated Driver for the Game for the 2015 Pro Bowl and will also receive a prize pack containing Pro Bowl, Bud Light and TEAM items. In addition, the first prize in the RHIR sweepstakes – a trip to the Pro Bowl – was awarded to the Designated Driver for the Season from the St. Louis Rams, Kyle Wootten.
US DOT / NHTSA 2014 NATIONAL DATA:
• In 2014, 9,967 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,076 fatalities in 2013.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.