Master Trainer Spotlight – Bill Squires




New York Football Giants

In Bill Squires’ 34-year sports and entertainment facilities and event management career, he has managed old Yankee Stadium, Giants Stadium, ESPN Wide World of Sports and FirstEnergy Stadium. He is also a past president of the Stadium Managers Association, and has been teaching the Sports Facilities and Events Management course in the School of Professional Studies (graduate program) at Columbia University since 2007. He is the liaison between the New York Football Giants organization and the MetLife Stadium management team on all operational matters. Bill attended one of the first TEAM training sessions while working for the New York Yankees in May, 1987. Bill has been a TEAM Master Trainer since January of 2000 and has trained more than 660 trainers.


TEAM training takes a comprehensive approach to preparing facility operations managers to train alcohol servers and event-day employees to manage the sale, service and consumption of alcohol at public gatherings. Bill shared that, “I am very proud of the TEAM training efforts, led by Anne Wheat, at MetLife Stadium.  I believe the training conducted has made a significant difference in the sale and management of alcohol.”

I attended one of the first TEAM training sessions in May of 1987.  I have been a fan of the TEAM Coalition ever since, and I firmly believe that the training is essential for any sports and entertainment venue where alcohol is served.

Bill Squires
New York Football Giants
The success of TEAM’s alcohol management training program rests squarely on the shoulders of industry leaders like Bill Squires who have embraced the idea that everyone has a role and a responsibility when it comes to preventing negative fan behavior and drunk driving. Teamwork is what a successful alcohol management is all about. Bill’s support of TEAM Coalition helps to prioritize alcohol management and save lives.Jill Kiefer
Executive Director
TEAM Coalition
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, Molson Coors, Brown-Forman, Live Nation, Lyft, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit


  • In 2019, 10,142 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 5.3% from the 10,710 fatalities in 2018.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol and fail to buckle up.