Jacksonville Jaguars Celebrate Win, 2016 Bud Light Good Sport Designated Driver Challenge


The Jacksonville Jaguars were recognized on December 18, 2017 for winning the 2016 Bud Light Good Sport Designated Driver Challenge against the rest of the AFC South. Representatives from the Jaguars and TEAM Coalition gathered for the celebration.

The Bud Light Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all 2016 regular season home games for both teams. Each fan who pledged to be a designated driver at EverBank Field earned the Jaguars 6 points in the challenge. Fans also had the opportunity to show support of their team’s responsibility efforts on social media to earn additional points. The Jaguars finished with 9,729 points compared to the Texans with 6,996, the Titans with 4,918 and the Colts with 2,100.

The Jaguars, Delaware North Sportservice, S.A.F.E. Management and Anheuser-Busch have been working together successfully for the Bud Light Good Sport designated driver program for several seasons. This was their first victory versus the AFC South.

The Bud Light Good Sport designated driver program is just one component of the fan behavior initiatives offered by the Jacksonville Jaguars at EverBank Field. Other components include:

  • A Fan Code of Conduct posted in and around EverBank Field
  • Certification of more than 90% of all employees in effective alcohol management training
  • Alcohol service policies including ID checks for all fans, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the third quarter
Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and the Bud Light Good Sport designated driver program reminds fans who choose to drink, to do so responsibly and get their friends home safely. We all share the same streets after the game. This partnership with the Jaguars, TEAM and the fans displays our collective responsibility to help keep our roads safe.Katja Zastrow, Vice President, CSR-Better World U.S., Anheuser-Busch
Teamwork is exactly what this organization is all about,” said Jill Pepper, Executive Director, TEAM Coalition. “Through the Bud Light Good Sport Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
TEAM Coalition

(L to R): Jackson Magnini (Senior Event Manager at TEAM Coalition),  Cody Duncan (Fan Services Coordinator at Jacksonville Jaguars), Sarah Mathis (Senior Manager of Fan Experience at Jacksonville Jaguars) and Connie Brauer (Fan Experience Coordinator at Jacksonville Jaguars)

TEAM Coalition