Jack Daniel’s Promotes Responsibility at Idaho Steelheads Game


Jack Daniel’s, the Idaho Steelheads and TEAM Coalition promoted responsible drinking on Saturday, March 19, 2016. Before the Steelheads took the ice versus the Rapid City Rush, over 200 fans made the responsible fan pledge, promising never to drive drunk.

Outside of CenturyLink Arena in Boise, ID, fans added their names to a 10-ft. tall hockey puck to demonstrate their commitment to drinking responsibly. Every fan who made the pledge and signed the puck had the opportunity to receive a free souvenir photo and instant Jack Daniel’s prizes.


For 144 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, El Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix and Woodford Reserve. Brown-Forman’s brands are supported by nearly 3,900 employees and sold in approximately 135 countries worldwide. For more information go to www.brown-forman.com.
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Brown-Forman, the National Hockey League, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information, go to TEAMCoalition.org or FansDontLetFansDriveDrunk.org.