Jack Daniel’s Promotes Responsibility at Idaho Steelheads Game

03/21/2016

Jack Daniel’s, the Idaho Steelheads and TEAM Coalition promoted responsible drinking on Saturday, March 19, 2016. Before the Steelheads took the ice versus the Rapid City Rush, over 200 fans made the responsible fan pledge, promising never to drive drunk.

Outside of CenturyLink Arena in Boise, ID, fans added their names to a 10-ft. tall hockey puck to demonstrate their commitment to drinking responsibly. Every fan who made the pledge and signed the puck had the opportunity to receive a free souvenir photo and instant Jack Daniel’s prizes.

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BrownForman
TEAM Coalition
TEAM Coalition