Jack Daniel’s and the Dallas Mavericks joined TEAM Coalition in promoting responsible drinking on Wednesday April 13, 2016 as a part of the Raise One Million ARMs campaign. While the Mavericks lost a close one to the San Antonio Spurs, well over a hundred fans pulled off a responsibility triple-double, making the #DontDriveDrunk pledge.
Outside of the Jack Daniel’s Club in American Airlines Center, fans added their names to the Responsibility Wall to demonstrate their commitment to keeping the fouls on the floor and off the roads. Every fan who made the pledge and signed the wall had the opportunity to receive a souvenir photo, instant prizes and the opportunity to enter the Raise One Million ARMs sweepstakes.
All the responsible Mavericks fans were entered to win a prize pack – including branded items from Jack Daniel’s and TEAM Coalition.