Jack Daniel’s, Dallas Mavericks Promote Raise One Million ARMs


Jack Daniel’s and the Dallas Mavericks joined TEAM Coalition in promoting responsible drinking on Wednesday April 13, 2016 as a part of the Raise One Million ARMs campaign. While the Mavericks lost a close one to the San Antonio Spurs, well over a hundred fans pulled off a responsibility triple-double, making the #DontDriveDrunk pledge.

Outside of the Jack Daniel’s Club in American Airlines Center, fans added their names to the Responsibility Wall to demonstrate their commitment to keeping the fouls on the floor and off the roads. Every fan who made the pledge and signed the wall had the opportunity to receive a souvenir photo, instant prizes and the opportunity to enter the Raise One Million ARMs sweepstakes.

All the responsible Mavericks fans were entered to win a prize pack – including branded items from Jack Daniel’s and TEAM Coalition.


For 144 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, El Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix and Woodford Reserve. Brown-Forman’s brands are supported by nearly 3,900 employees and sold in approximately 135 countries worldwide. For more information go to www.brown-forman.com.
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Brown-Forman, National Basketball Association, the National Hockey League, Major League Baseball, Major League Soccer, NASCAR, National Football League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information, go to TEAMCoalition.org or FansDontLetFansDriveDrunk.org.