Houston Dynamo Celebrate 2015 Bud Light Good Sport Designated Driver Challenge Win

09/13/2016

The Houston Dynamo were recognized on August 26, 2016 for winning the 2015 Bud Light Good Sport Designated Driver Challenge against FC Dallas. Representatives from the Dynamo, Silver Eagle Distributors and TEAM Coalition gathered for the celebration.

The Bud Light Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at the 2015 regular season home games for the both teams. Each fan who pledged to be a designated driver at BBVA Compass Stadium earned the Dynamo 3 points in the challenge. Fans also had the opportunity to show support of their team’s responsibility efforts on social media to earn additional points. The Dynamo finished with 1,319 points compared to FC Dallas with 277.

The Dynamo, Anheuser-Busch, Silver Eagle Distributing and TEAM have been working together successfully for the Bud Light Good Sport designated driver program for several seasons.

The Bud Light Good Sport designated driver program is just one component of the fan behavior initiatives offered by the Houston Dynamo at BBVA Compass Stadium. Other components include:

  • A Fan Code of Conduct posted in and around BBVA Compass Stadium
  • Certification of employees in effective alcohol management training
  • Alcohol service policies including ID checks for all fans, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the 75 minute mark
Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and the Bud Light Good Sport designated driver program reminds fans who choose to drink, to do so responsibly and get their friends home safely. We all share the same streets after the game. This partnership with the Dynamo, TEAM and the fans displays our collective responsibility to help keep our roads safe.Katja Zastrow, Vice President of Corporate Social Responsibility-Better World, Anheuser-Busch
Teamwork is exactly what this organization is all about,” said Jill Pepper, Executive Director, TEAM Coalition. “Through the Bud Light Good Sport Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Anheuser-Busch
TEAM Coalition

(L to R): Rachel Weir, Corporate Affairs Assistant, Silver Eagle Distributors; Cynde Bard, Sr. Corporate Social Responsibility Specialist, Silver Eagle Distributors; Marlon Rincon, Hispanic Marketing Manager, Silver Eagle Distributors; Danielle LeMaire, Partnership Marketing Manager, Houston Dynamo; Michelle Young, Event Coordinator, TEAM Coalition

TEAM Coalition