Oakland, CA – Golden State Warriors fan Kenton Mak was particularly excited after the Warriors thrilling overtime victory in Game 1 of The Finals 2015 last night. Mak was named “Designated Driver for the Season” for the Warriors and attended Game 1 as a grand prize winner of the “Responsibility Has Its Rewards” sweepstakes.
Ken Smith was named “Designated Driver for the Season” for the Cleveland Cavaliers and will attend Game 3 of The Finals as the other grand prize winner of the sweepstakes. Mak and Smith were randomly selected among all of the fans who pledged to be designated drivers at Warriors and Cavaliers home games. Designated drivers pledge to refrain from drinking alcohol and provide their friends and family with a safe ride home.
Throughout the season, the NBA, Techniques for Effective Alcohol Management (TEAM) Coalition and NBA teams across the country have worked together to make more fans aware of the designated driver programs at NBA arenas, encourage responsible drinking, positive fan behavior and promote traffic safety. The success of those efforts is demonstrated by the fact that more than 68,500 adults pledged to be designated drivers during the 2014-15 NBA season.
In addition to the two grand prize winners, the “Designated Driver for the Season” from the Los Angeles Clippers, Michael Berich, was selected to attend the 2016 NBA All-Star Game in Toronto, ON, the first prize in the annual sweepstakes.
(left to right) Alex Ozenberger, TEAM Coalition; Kenton Mak, Warriors Designated Driver for the Season; Mak’s guest and Jerome Pickett, Senior Vice President and Chief Security Officer
The top five NBA teams for designated drivers at the end of the 2014-15 season are:
- Dallas Mavericks with 9,488 designated drivers
- Oklahoma City Thunder with 8,200 designated drivers
- Houston Rockets with 7,374 designated drivers
- Sacramento Kings with 6,069 designated drivers
- San Antonio Spurs with 5,391 designated drivers
“The success of the ‘Responsibility Has Its Rewards’ campaign with the NBA this season is a direct result of the commitment from the league, the teams and all the campaign partners,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include National Basketball Association, Major League Baseball, Major League Soccer, NASCAR, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.
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US DOT / NHTSA 2013 NATIONAL DATA:
• In 2013, 10,076 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 2.4% from the 10,322 fatalities in 2012.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.