Rams Fans Close Out Season By Pledging to Relax Responsibly


Responsible Rams fans celebrated a win over the Arizona Cardinals on Sunday, December 29, 2019 to close out the season by pledging to prevent drunk driving and enter the Corona Extra Responsibility Has Its Rewards (RHIR) Sweepstakes. Fans autographed the responsibility wall and smiled for a souvenir photo as their pledge always to have a designated driver. Corona Extra and TEAM Coalition partnered with the Rams all season to promote responsible drinking at the Rams home games.

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143 fans made the pledge to Relax Responsibly – never drive drunk and always have a designated driver. The 61 photos taken have been shared 109 times via text forwarding and social media.

Congratulations to Alfredo Loera Padilla – a responsible Rams fan from Whittier, CA – who was randomly selected as the weekly grand prize winner of the RHIR sweepstakes. The prize included a $250 NFLShop.com gift card.

Constellation Brands wants those attending sporting or music events to enjoy them safely and responsibly. We are thrilled to work with TEAM, an organization providing training, communications and consumer programming to encourage responsible fan behavior resulting in a great experience for everyone.Jim Ryan, Senior Vice President, Corporate Affairs, Constellation Brands Beer Division
The success of TEAM Coalition is a direct result of the commitment from our member organizations, the companies which promote messages of responsibility and guests who participate in responsibility programs. Teamwork is what this organization is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Kiefer, Executive Director, TEAM Coalition
Constellation Brands
Constellation Brands is the exclusive brewer, marketer and supplier of a growing portfolio of high-end, iconic, imported beer brands for the U.S. market.  The company’s beer portfolio includes Corona Extra, Corona Light (the #1 imported light beer in the U.S.), Corona Premier, Corona Refresca, Modelo Especial (the #1 imported beer in the U.S.), Modelo Negra, Pacifico and Victoria beer brands.  For more information, please visit  www.cbrands.com
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Constellation Brands, National Football League, Legends, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, Lyft, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit www.TEAMCoalition.org or www.FansDontLetFansDriveDrunk.org
  • In 2018, 10,511 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an decrease of 3.6% from the 10,908 fatalities in 2017.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

Responsibility Has Its Rewards sweepstakes winner, Alfredo Loera Padilla, pledged to prevent drunk driving and was rewarded with a $250 NFLShop.com gift card.