Cleveland Browns Celebrate Win, 2016 Bud Light Good Sport Designated Driver Challenge -

06/08/2017

The Cleveland Browns were recognized on June 7, 2017 for winning the 2016 Bud Light Good Sport Designated Driver Challenge against the AFC North. Representatives from the Browns, Aramark, MADD and TEAM Coalition gathered for the celebration.

The Bud Light Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all 2016 regular season home games for the AFC North. Each fan who pledged to be a designated driver at FirstEnergy Stadium earned the Browns 6 points in the challenge. Fans also had the opportunity to show support of their team’s responsibility efforts on social media to earn additional points. The Browns finished with 6,245 points compared to the Bengals with 886.

The Browns, Aramark, Anheuser-Busch and MADD have been working together successfully for the Bud Light Good Sport designated driver program for several seasons. This was their six consecutive win versus the division.

The Bud Light Good Sport designated driver program is just one component of the fan behavior initiatives offered by the Cleveland Browns at FirstEnergy Stadium. Other components include:

A Fan Code of Conduct posted in and around FirstEnergy Stadium
Certification of more than 50% of all employees in effective alcohol management training
Alcohol service policies including ID checks for all fans, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the third quarter

Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and the Bud Light Good Sport designated driver program reminds fans who choose to drink, to do so responsibly and get their friends home safely. We all share the same streets after the game. This partnership with the Browns, TEAM and the fans displays our collective responsibility to help keep our roads safe.<span class="su-quote-cite">Katja Zastrow, Vice President, CSR-Better World U.S., Anheuser-Busch</span>

Teamwork is exactly what this organization is all about. Through the Bud Light Good Sport Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.<span class="su-quote-cite">Jill Pepper, Executive Director, TEAM Coalition</span>

Anheuser-Busch

Anheuser-Busch and its employees build on a legacy of corporate social responsibility by focusing on three key areas: promoting alcohol responsibility, preserving and protecting the environment and supporting local communities. In the past three decades, Anheuser-Busch and its wholesalers have invested more than $1 billion in national advertising campaigns and community-based programs to encourage responsible drinking and prevent underage drinking and drunk driving. Anheuser-Busch reduced total water use at its breweries 15 percent over the last 5 years and by 48 percent over the last 10 years. The company has been a leading aluminum recycler for more than 30 years. Since 1997, Anheuser-Busch and its Foundation have invested in local communities through donations of more than $573 million to charitable organizations. The company also has provided more than 73.6 million cans of emergency drinking water to people impacted by natural and other disasters since 1988. Based in St. Louis, Anheuser-Busch, the leading American brewer, is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer. For more information, visit www.anheuser-busch.com

TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include National Football League, Aramark, Anheuser-Busch Companies, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, Americrown, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit TEAMCoalition.org or FansDontLetFansDriveDrunk.org.