The Cleveland Browns were recognized on June 7, 2017 for winning the 2016 Bud Light Good Sport Designated Driver Challenge against the AFC North. Representatives from the Browns, Aramark, MADD and TEAM Coalition gathered for the celebration.
The Bud Light Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all 2016 regular season home games for the AFC North. Each fan who pledged to be a designated driver at FirstEnergy Stadium earned the Browns 6 points in the challenge. Fans also had the opportunity to show support of their team’s responsibility efforts on social media to earn additional points. The Browns finished with 6,245 points compared to the Bengals with 886.
The Browns, Aramark, Anheuser-Busch and MADD have been working together successfully for the Bud Light Good Sport designated driver program for several seasons. This was their six consecutive win versus the division.
The Bud Light Good Sport designated driver program is just one component of the fan behavior initiatives offered by the Cleveland Browns at FirstEnergy Stadium. Other components include:
- A Fan Code of Conduct posted in and around FirstEnergy Stadium
- Certification of more than 50% of all employees in effective alcohol management training
- Alcohol service policies including ID checks for all fans, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the third quarter