Chiefs Fans Make A Plan to Make It Home at NFL London Game

11/02/2015

Fans who attended the Kansas City Chiefs game versus the Detroit Lions at Wembley Stadium on Sunday November 1, 2015 enjoyed the final of three NFL games played in London this season. And they showed tremendous support for the Kansas City Chiefs in the Bud Light Good Sport Designated Driver Challenge and the Budweiser message – Make a Plan to Make it Home. Fans who pledged to never drive drunk autographed a responsibility wall and received a free souvenir photo.

Two lucky fans were selected among all those who participated as the Responsible Fans of the Game. The winners, Matt Davidson and Sheeva Rabiee, each received a Chiefs T-shirt among other prize pack items.

Every photograph taken was posted on Facebook with the hashtag #ChiefsDD. Each post earned the Chiefs an “extra point” (1 point) in the competition. The Bud Light Good Sport Designated Driver Challenge winner will be the team with the most points at the end of the season. Click here to see the Challenge Standings.

The Chiefs are also participating in the Responsibility Bowl, a league-wide tournament encouraging responsible fan behavior with respect to alcohol. The Chiefs face the Pittsburgh Steelers in Round 2. See how the two teams stack up on Fans Don’t Let Fans Drive Drunk.

The positive contributions made by TEAM are far reaching. Its mission is important to fans and spectators in stadiums, but its message also contributes to responsible conduct in our communities at large. The NFL strongly supports the TEAM program, and we are proud to be a member of the TEAM Coalition.Roger Goodell, Commissioner, National Football League
Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and Bud Light Good Sport is one of our most visible programs, which reminds fans who choose to drink, to do so responsibly and get their friends home safely. We all share the same streets after the game. This partnership with the National Football League, participating stadiums, concessionaires, TEAM Coalition and football fans displays our commitment to keeping our roads safe.Bill Bradley, Senior Director, Corporate Social Responsibility Advertising and Outreach, Anheuser-Busch

 

Kansas City Chiefs
For more information, see http://www.chiefs.com/
Anheuser-Busch
For more than three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $1 billion in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit www.Anheuser-Busch.com
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include National Football League, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit www.TEAMCoalition.org or www.FansDontLetFansDriveDrunk.org.
US DOT / NHTSA 2013 NATIONAL DATA:

• In 2013, 10,076 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 2.4% from the 10,322 fatalities in 2012.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

Author: jacksonteamcoalition
TEAM Coalition