|“Participation in the Budweiser Good Sport Designated Driver Program by our fans and Petco Park guests has grown significantly over the past several years,” said Padres Vice President of Ballpark Operations Mark Guglielmo. “This is due, in large part, to the support we receive from Anheuser-Busch and Team Coalition in raising awareness about responsible drinking and positive fan behavior. The results are clear: hundreds of Padres fans embrace this message every game by pledging not to drink alcohol and safely transport family and friends home. As a civic and community-minded organization, the Padres are proud of this initiative and its positive benefits.”“For 30 years, Anheuser-Busch has led our industry in developing responsible drinking initiatives and Budweiser Good Sport, one of our most visible programs, promotes positive fan behavior through the use of designated drivers,” said Kathy Casso, vice president, Corporate Social Responsibility at Anheuser-Busch. “We all share the same streets after the game. This partnership with Major League Baseball, participating stadiums, concessionaires, TEAM Coalition and baseball fans displays our collective responsibility to help keep our roads safe.”
Anheuser-Busch and its wholesalers promote responsible drinking among MLB fans by implementing Budweiser Good Sport fan responsibility programs with 22 MLB Clubs throughout the season.
“The success of the Responsibility Has Its Rewards campaign with Major League Baseball and Budweiser is a direct result of the commitment from the League, the MLB Clubs, the wholesalers, concessionaires and all the campaign partners,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
San Diego Padres: www.Padres.com
Major League Baseball: www.MLB.com
For nearly three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $930 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit www.anheuser-busch.com.
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Baseball, Major League Soccer, National Basketball Association, NASCAR, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.
For more information, go to www.TEAMCoalition.org, www.RHIR.org