San Diego Padres to Produce New PSA for Budweiser Good Sport Designated Driver Program


Budweiser and TEAM Coalition partner with the San Diego Padres
to Produce New Public Service Announcement for
Good Sport Designated Driver Program at Petco Park
For Immediate Release
Contact: Jill Pepper, TEAM Coalition 202-669-0357 or
Brooke Montgomery, Anheuser-Busch 314-577-9665 or
SAN DIEGO (September 12, 2012) – Sunday September 9 marked Alcohol Awareness Day at Petco Park. To recognize the Padres’ successful designated driver program – with a record 21,000 fans participating so far this season – the Padres partnered with Budweiser and TEAM Coalition to produce a new PSA about the program, featuring Padres fans as the spokespeople for responsibility.Budweiser Good Sport is a comprehensive action plan that encourages a positive crowd environment by reminding fans to be responsible, respect the rights of others and use a designated driver. The program is supported by Budweiser brewer Anheuser-Busch and its San Diego-area wholesalers along with MLB, TEAM Coalition, the San Diego Padres and DNC Sportservice.

Nearly 700 adult Padres fans pledged to be designated drivers at the game on Sunday. Many of those responsible Padres fans also filmed videos which will be used to produce the new Public Service Announcement (PSA) for theBudweiser Good Sport Designated Driver Program at Petco Park.

Of all the fans who pledged to be designated drivers this season at Petco Park, promising not to drink alcohol and to provide safe transportation home from the game for their group, one fan will be randomly selected as the Padres Designated Driver for the Season. That fan will be in the running to win the Responsibility Has Its Rewardssweepstakes – an MLB league-wide initiative which rewards fans for being designated drivers. The two lucky Designated Drivers for the Season representing the two MLB Clubs competing in the World Series® will each win two tickets to their favorite Club’s home opener of the Fall Classic®. And one lucky Designated Driver for the Season will win a trip to the 2013 Major League Baseball All-Star Game® at CitiField.

“Participation in the Budweiser Good Sport Designated Driver Program by our fans and Petco Park guests has grown significantly over the past several years,” said Padres Vice President of Ballpark Operations Mark Guglielmo. “This is due, in large part, to the support we receive from Anheuser-Busch and Team Coalition in raising awareness about responsible drinking and positive fan behavior. The results are clear: hundreds of Padres fans embrace this message every game by pledging not to drink alcohol and safely transport family and friends home. As a civic and community-minded organization, the Padres are proud of this initiative and its positive benefits.”“For 30 years, Anheuser-Busch has led our industry in developing responsible drinking initiatives and Budweiser Good Sport, one of our most visible programs, promotes positive fan behavior through the use of designated drivers,” said Kathy Casso, vice president, Corporate Social Responsibility at Anheuser-Busch. “We all share the same streets after the game. This partnership with Major League Baseball, participating stadiums, concessionaires, TEAM Coalition and baseball fans displays our collective responsibility to help keep our roads safe.”

Anheuser-Busch and its wholesalers promote responsible drinking among MLB fans by implementing Budweiser Good Sport fan responsibility programs with 22 MLB Clubs throughout the season.

“The success of the Responsibility Has Its Rewards campaign with Major League Baseball and Budweiser is a direct result of the commitment from the League, the MLB Clubs, the wholesalers, concessionaires and all the campaign partners,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”

San Diego Padres:

Major League Baseball:

About Anheuser-Busch
For nearly three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $930 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit

About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Baseball, Major League Soccer, National Basketball Association, NASCAR, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information, go to