Bud Light and TEAM Coalition partner with the Kansas City Chiefs to Promote the Bud Light Good Sport Designated Driver Challenge


Bud Light and TEAM Coalition partner with the Kansas City Chiefs to Promote the Bud Light Good Sport Designated Driver Challenge
For Immediate Release
Aurelio Ruelas, Anheuser-Busch, 805-407-3419 or Aurelio.Ruelas@anheuser-busch.com
Jill Pepper, TEAM Coalition, 202-669-0357 or jill@teamcoalition.org
Fans who attended the Kansas City Chiefs game versus the Oakland Raiders were treated to a hard fought contest between two AFC West division rivals. Fans also helped the Chiefs earn points in the Bud Light Good Sport Designated Driver Challenge, a challenge among all four AFC West teams. The winner will be the team with the most fans pledging to be designated drivers. The Chiefs, Bud Light and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at Arrowhead Stadium, encouraging fans to become designated drivers.Throughout the game, 2,405 fans made the pledge to be a Good Sport – a designated driver for their group. All the designated drivers had the opportunity to autograph a larger-than-life football and receive a free souvenir photo. Fans also received Bud Light branded keychains.

Click here to see all the Chiefs fan photos on Facebook
“For 30 years, Anheuser-Busch has led our industry in developing responsible drinking initiatives and Bud Light Good Sport, one of our most visible programs, promotes positive fan behavior through the use of designated drivers,” said Kathy Casso, vice president, Corporate Social Responsibility at Anheuser-Busch. “We all share the same streets after the game. This partnership with the National Football League, participating stadiums, concessionaires, TEAM Coalition and football fans displays our collective responsibility to help keep our roads safe.””The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the teams, beer companies and wholesalers,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”Kansas City Chiefs: www.kcchiefs.comAbout Anheuser-Busch
For three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $930 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit www.anheuser-busch.com.About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include the National Football League, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.For more information, go to www.TEAMCoalition.orgwww.RHIR.org or www.RHIR.org###