| Houston, TX (September 19, 2013) – The Houston Texans got off to a 2-0 start and won their first home game of the season on Sunday against the Tennessee Titans in an AFC South division game. Fans also helped the Texans get an outstanding start in the Bud Light Good Sport Designated Driver Challenge between the Texans and the Titans. The Texans, Bud Light, Silver Eagle Distributors and TEAM Coalition partnered to promote responsible drinking and traffic safety in the Budweiser Plaza outside of Reliant Stadium, encouraging fans to become designated drivers.Throughout the game, 1,391 fans made the pledge to be a Good Sport – a designated driver for their group, earning the Houston Texans 6 points (or a touchdown) for each designated driver. 18,256 others helped the Houston Texans get a great start in this year’s Bud Light Good Sport Designated Driver Challenge by liking the Houston Texans Facebook post about the challenge. Each Facebook “like” is worth one point (or an extra point) in the Designated Driver Challenge Standings. All the designated drivers at the game had the opportunity to autograph a larger-than-life football and receive a free souvenir photo. Fans also received Bud Light branded keychains.
At the end of the season, one randomly selected Designated Driver will be selected as the Houston Texans Designated Driver for the Season, representing the Texans in the Responsibility Has Its Rewards sweepstakes. If the Houston Texans make it to the Super Bowl, the Designated Driver of the Season and a guest will receive two tickets, hotel and airfare to watch their favorite team.
“For 30 years, Anheuser-Busch has led our industry in developing responsible drinking initiatives and Bud Light Good Sport, one of our most visible programs, promotes positive fan behavior through the use of designated drivers,” said Kathy Casso, vice president, Corporate Social Responsibility at Anheuser-Busch. “We all share the same streets after the game. This partnership with the National Football League, participating stadiums, concessionaires, TEAM Coalition and football fans displays our collective responsibility to help keep our roads safe.”
“The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the teams, beer companies and wholesalers,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
NATIONAL CAMPAIGN: Bud Light Good Sport Designated Driver Challenge
PARTNERS INCLUDE:
- Houston Texans
- Bud Light
- Silver Eagle Distributors
- TEAM Coalition
Click here to see all the Texans fan photos on Facebook
 
WHO: Fans and the Community
WHAT: Houston Texans, Bud Light and TEAM Coalition invited fans to take the pledge to be designated drivers. Designated drivers autographed a larger-than-life football and received a free souvenir photo.
 
 
WHERE: Reliant Stadium
WHEN: Sunday, September 15, 2013
Houston Texans: www.HoustonTexans.com |
