TEAM Coalition attended the Division II APPLE Training Institute on September 22-24, 2017 that was held in Reston, Virginia. This was the first time the NCAA, University of Virginia and TEAM partnered for the Division II conference.
The APPLE Training Institute, developed and coordinated by the Gordie Center for Substance Abuse Prevention at the University of Virginia, are the leading national training symposiums dedicated to substance abuse prevention and health promotion for student athletes and athletics department administrators. The goal of the APPLE Training Institute is to assist colleges in promoting student athlete health and wellness by empowering teams of student- athletes and administrators to create an institution-specific action plan.
At the conference, TEAM Coalition provided information about responsible drinking, designated driver programs and information about how TEAM and the NCAA have partnered in the past. TEAM also provided giveaways for all attendees of the conferences. TEAM Coalition’s presentation was focused on our Social Media Challenge that is a competition between the attending schools at each Apple Training Institute. At the conference, 180 Student-Athletes and their administrators took the pledge to Never Drive Drunk, signed a Responsibility Wall, and took a souvenir photo. Click here to see the photos from the DII Apple Training Institute.
The highlight of TEAM Coalition’s participation in the APPLE Training Institute was a unique social media challenge that encouraged the student athletes to spread the message “Apple Teams Up Against Drunk Driving” by posting on Twitter and Instagram. This contest was customized for the APPLE Training Institutes where university teams were encouraged to post photos, videos, tweets, and boomerangs on Twitter and Instagram with their school hashtag and the message. Points were tallied for each post, tweet, like, video view, share, and comment that included the school hashtag. Overall, 28,176 Responsibility Hashtags were posted at the conference and 29 school participated. The top three schools with the most points at each conference received prizes.
Social Media Challenge Winners
| First Place (Virtual Reality Headset)  Assumption College |
Second Place (Amazon Echo Dot)  Texas A&M University – Commerce |
Third Place (Google Chromecast)  Lindenwood University |
For more information on the NCAA Division II, go to NCAA.org/D2
For more informahttp://www.ncaa.org/tion on the APPLE, go to APPLE Training Institute
TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include National Collegiate Athletic Association, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit www.TEAMCoalition.org or www.FansDontLetFansDriveDrunk.org
