Responsible Race Fans Rewarded at the 2020 Auto Club 400

03/02/2020

It was a weekend full of thrills on the track for the Auto Club 400 on March 1, 2020 at Auto Club Speedway in Fontana, CA. Even before the drivers started their engines, though, fans at Auto Club Speedway took the Busch NA Responsibility Has Its Rewards pledge – a promise to prevent drunk driving, promote traffic safety and encourage positive fan behavior.

From Friday, February 28 to Sunday March 1, 2020 Busch NA and TEAM Coalition engaged with 1,238 fans over the three-day celebration of racing. All the participating fans autographed the responsibility wall, received a free souvenir photo and gave the Busch NA prize wheel a spin. One randomly selected fan, will be selected as the Responsible Fan of the race and will win the Responsibility Has Its Rewards (RHIR) sweepstakes. Click here to see complete sweepstakes rules.

The 751 photos taken at Auto Club Speedway were viewed more than 1,212 times through forwarding texts and social media posts.

Auto Club 2020-02-28 14-53-42PM
Auto Club 2020-02-29 10-20-07AM
Auto Club 2020-02-29 10-50-56AM
Auto Club 2020-02-29 10-27-31AM

CLICK HERE TO SEE ALL OF THE FAN PHOTOS ON FACEBOOK!

Our colleagues take great pride in promoting responsible drinking, as we have done for more than 35 years. The Responsibility Has Its Rewards program is a great way to remind fans to both enjoy responsibly and have a safe ride plan. Our partnership with NASCAR, TEAM and the great fans at Auto Club Speedway showcases our collective mission to help keep our roads safe.Adam Warrington, Vice President, Corporate Social Responsibility, Anheuser-Busch
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Auto Club Speedway
Located 50 miles east of Los Angeles in Fontana, Auto Club Speedway is California’s premier motorsports facility, hosting over 320 days of track activity each year including the NASCAR Premier Cup Series Auto Club 400 weekend.  The two-mile D-shaped oval is one of the fastest tracks on the circuit.  The Speedway is also home to numerous movies, television and commercial productions, photo shoots, new car testing, club racing and a variety of racing schools. For more information on events at Auto Club Speedway call 1-800-944-RACE (7223) or visit www.autoclubspeedway.com.
Anheuser-Busch

For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 29 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuserbusch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.

TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include NASCAR, Anheuser-Busch Companies, Americrown, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Constellation Brands, Molson Coors, Brown-Forman, Live Nation, Lyft, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit TEAMCoalition.org.

US DOT / NHTSA 2018 NATIONAL DATA:

  • In 2018, 10,511 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an decrease of 3.6% from the 10,908 fatalities in 2017.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
Author: elizabethteamcoalition
TEAM Coalition