05/13/2019
The Digital Ally 400 at Kansas Speedway was an amazing weekend of racing. Even before the drivers started their engines, 803 fans took the Busch NA Responsibility Has Its Rewards pledge – a promise to prevent drunk driving, promote traffic safety and encourage positive fan behavior.
From Friday May 10 to Saturday May 11, 2019 Busch NA, Americrown and TEAM Coalition offered responsible NASCAR fans a chance to autograph the responsibility wall, receive a free souvenir photo and spin the Busch NA prize wheel. And they all had a chance to be selected as the Responsible Fan for the Race.
The 428 photos taken at Kansas Speedway were viewed 1,054 times through forwarding texts and social media posts.
One randomly selected, responsible fan will win the Responsibility Has Its Rewards (RHIR) sweepstakes. The grand prize includes two tickets and a VIP experience for two at the Hollywood Casino 400 at Kansas Speedway on Sunday October 20, 2019. In addition to the RHIR sweepstakes at the track, there is also a web-based pledge component of the RHIR sweepstakes for responsible race fans. Between now and October 27, 2019, NASCAR fans who go online to make their pledge to prevent drunk driving are entered for a chance to win a trip to the 2019 Monster Energy NASCAR Cup Series championship race at Homestead-Miami Speedway or the 2020 Monster Energy NASCAR All-Star Race at Charlotte Motor Speedway. Click here to see complete sweepstakes rules.
Our colleagues take great pride in promoting responsible drinking, as we have done for more than 35 years. The Responsibility Has Its Rewards program is a great way to remind fans to both enjoy responsibly and have a safe ride plan. Our partnership with NASCAR, TEAM and the great fans at Kansas Speedway showcases our collective mission to help keep our roads safe.Adam Warrington, Vice President, Corporate Social Responsibility, Anheuser-Busch
Americrown believes responsible alcohol consumption improves the fan experience at events. As a proud member of the TEAM Coalition, we use proven training tools to educate our service staff as well as our partners in venue management. Each day, we pledge to operate with the highest integrity for the benefit of all stakeholders.Michael Pappas, Vice President, Americrown
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Anheuser-Busch
For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 29 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuserbusch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
Americrown
Americrown, originally formed in 1989 by Lesa France Kennedy, Chief Executive Officer of International Speedway Corporation, is the leader in motorsports catering and concessions. Operating at 11 NASCAR-sanctioned tracks nationwide, Americrown touches millions of race fans annually. Our ever growing fleet of mobile food concessions and catering equipment is unparalleled in the industry. Anywhere, anytime. If you can dream it, we can do it!
Americrown’s team of industry professionals brings a wealth of experience and dedication to the table with an overall goal of customer satisfaction. We specialize in fine dining and food concession plans to not only fit the events at which we operate, but to optimize the guests’ experience! For more information, visit www.americrown.com.
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include NASCAR, Anheuser-Busch Companies, Americrown, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Constellation Brands, MillerCoors, Brown-Forman, Live Nation, Lyft, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit
TEAMCoalition.org.
US DOT / NHTSA 2017 NATIONAL DATA:
• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
Author: jillteamcoalition
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