TEAM Coalition and NFL partnered on 43 events promoting alcohol responsibility in the current fiscal year. A total of 6,399 photos have been taken. Each included a message about drunk driving prevention or wearing your seat belt. Those photos were viewed a total of 20,893 times. That is an average of three views per photo.
TEAM Coalition also partnered with the NFL on the Responsibility Has Its Rewards sweepstakes with grand prizes of tickets to Super Bowl LI and the 2017 Pro Bowl.