Lyft has been a member of Techniques for Effective Alcohol Management (TEAM) Coalition since 2019. TEAM Coalition provides employee training in effective alcohol management to more than 50,000 employees of stadiums, arenas and performing arts centers each year. TEAM also manages the Responsibility Has Its Rewards campaign which encourages sports and entertainment guests to have a plan and prevent drunk driving, which may include taking rideshare, being a designated driver, having a designated driver or using public transportation. From 2014 to 2019, the annual count of sports fans and concert goers participating in responsible fan programs exceeded 1 million.
Lyft offers a rideshare option for fans to attend concerts and sporting events without the risk of driving drunk. Collaboration among TEAM members provides a multitude of opportunities to reward responsible drinkers and encourage consumers to utilize rideshare to get home safely.
TEAM Coalition is an alliance of 23 organizations, including professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety experts and others. Its members are united by a shared mission to enhance the entertainment experience, provide effective alcohol management training in public assembly facilities and promote responsible alcohol consumption through the use of positive messages that reward responsible behavior and help to reduce negative alcohol-related incidents both in facilities and on surrounding roadways, recognizing that the vast majority of fans are responsible.