Responsible fans were rewarded at the O’Reilly Auto Parts 500 at Texas Motor Speedway on April 8, 2018. The race marks the first time the track, NASCAR, Busch NA and TEAM Coalition have partnered at Texas Motor Speedway to promote responsible alcohol consumption and fan behavior.
Before the race, 137 fans made the pledge to be the designated driver for their group. All of them had the opportunity to autograph the responsibility wall, to receive a free souvenir photo and instant prizes and to enter for a chance to be selected as the Responsible Fan for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The Responsible Fan of the Race prize includes two tickets and a VIP experience for two at the AAA Texas 500 at Texas Motor Speedway on November 4, 2018.
US DOT / NHTSA 2016 NATIONAL DATA:
• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash